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| Follow the Other Hand ： ウィキペディア英語版 |
Follow the Other Hand
''Follow The Other Hand. A Remarkable Fable That Will Energize Your Business, Profits and Life'' is a business book by Duke CE faculty and NYU adjunct professor Andy Cohen. Published in 2006, ''Follow The Other Hand'' was reviewed by Paul S. Brown from the New York Times and featured in many business magazines.
==Overview==
This book is a business novella using magic as a metaphor to change the readers’ behavior and empower the reader to think out of the box. The author believes that
Innovation begins by challenging assumptions. The term, Follow the Other Hand, is derived from a sleight of hand magic trick that reminds people that what they assume to be true is actually a belief. And if they follow that belief they will be misdirected such as in magic. But if they challenge the assumption; in essence, follow the other hand, they will find the secret or a new business solution that did not exist before. The book uses lessons instead of chapters. Each lesson ends with instructions for a magic trick supporting the premise of that lesson.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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